Could ESPN and MLS Rekindle Their Broadcast Romance?

A Summer Content Drought and a League on the Rise

The recent news of ESPN and MLB parting ways might have triggered a sense of déjà vu for Major League Soccer fans. Just like MLB, MLS saw its long-term relationship with ESPN conclude, amidst similar whispers of promotion frustrations and perceived value gaps. But with MLB now off the table, could a reunion between ESPN and MLS be on the horizon?

The circumstances are certainly intriguing. ESPN is staring down a summer content void, precisely when MLS action heats up. Meanwhile, MLS, bolstered by the arrival of Lionel Messi and the buzz surrounding the 2026 World Cup, is a far more attractive product than it was just a few years ago.

Why a Renewed Partnership Makes Sense

ESPN needs content, and MLS offers a vibrant, growing league playing in its prime summer window. This fills a crucial gap in ESPN's programming, providing live sports action when other major leagues are dormant.

Furthermore, teaming up with a broadcast giant like ESPN could alleviate some of MLS's production burdens. The league currently shoulders all production costs for its Apple TV deal, which has reportedly led to financial strain. ESPN's vast resources could provide cost-effective solutions and potentially enhance the overall broadcast quality.

Timing is Everything

With the 2026 World Cup looming and Messi mania in full swing, MLS is experiencing a surge in popularity. This makes the league a hotter commodity than it was during the previous negotiations in 2022, potentially sweetening the deal for ESPN.

The expiring Fox Sports deal in 2026 provides further opportunity. ESPN could step in as the sole traditional cable partner or share the spoils, mirroring the previous arrangement where Fox, ESPN, and Univision all held broadcast rights.

Strategic Advantages and a Canadian Connection

As the United Soccer League (USL) prepares to launch a rival first-division league, securing a spot on ESPN, cable's most popular sports network, would be a strategic coup for MLS. It reinforces MLS's position as the premier domestic soccer league, especially since ESPN already broadcasts USL games.

Interestingly, ESPN already has a foot in the MLS door through its minority stake in Canadian broadcasters TSN and RDS, which air MLS matches. This existing connection could smooth the path towards a broader partnership in the U.S. market.

A Win-Win Scenario?

The stars seem to be aligning for an ESPN-MLS reunion. Both entities stand to gain from a renewed partnership. ESPN fills its summer programming gap with a compelling product, while MLS benefits from increased exposure, potential cost savings, and a strategic advantage in the evolving soccer landscape.