49ers Explore Stake Sale and Soccer Expansion

Private Equity Stake in the Red and Gold?

The San Francisco 49ers, a franchise steeped in NFL tradition, are reportedly exploring the sale of a 10% stake in the team, following a trend of private equity investment in the league. This move could potentially value the 49ers even higher than their current $6.86 billion Sportico valuation, which already places them fifth in the NFL's financial hierarchy.

This mirrors recent activity seen with other NFL teams, like the Philadelphia Eagles' record-breaking valuation of $8.3 billion after an 8% stake sale and the Miami Dolphins' similar deal with Ares. This rush of private equity interest in the NFL began last year when the league first opened its doors to these types of investments.

From the Gridiron to the Pitch: Expanding Soccer Ambitions

Beyond the NFL, the 49ers' business arm, 49ers Enterprises, is looking to expand its footprint in the world of soccer. Already owners of Leeds United, currently vying for promotion back to the English Premier League, they are now setting their sights on acquiring a controlling stake in the storied Scottish club, Rangers FC.

This ambitious move highlights the 49ers Enterprises' growing interest in global football. While Leeds United battles in the Championship, Rangers FC boasts a rich history, having won the Scottish Premiership a record 55 times and regularly competing in prestigious European competitions like the Champions League and Europa League.

Beyond the Field: A Diverse Portfolio

The 49ers' business interests extend beyond the playing field. Much like the Miami Dolphins, their umbrella company includes holdings in sports agency Elevate. Furthermore, while they don't own Levi's Stadium, their role in hosting the 2026 Super Bowl and multiple World Cup matches, coupled with planned $200 million stadium renovations, underscores their commitment to the future of sports in the Bay Area.

Rangers FC: A Club Ripe for Investment

Rangers FC, though generating substantial revenue (£88.3 million or roughly $111 million in 2023-24), has experienced increased operating losses. This financial situation, compounded by fierce competition with crosstown rival Celtic, has led key figures like major shareholder Dave King to call for significant new investment to boost the club's competitiveness.

The potential investment from 49ers Enterprises, following discussions initiated late last year, could be the infusion Rangers FC needs to regain its dominance in Scottish football and further elevate its standing on the European stage.